What this SKU actually nets, after every fee

The referral fee is 15% of the total sales price in most categories, and it comes off before your unit cost, fulfilment fee, storage and ads: on a $25.99 unit that is $3.90 gone before anything else. At 300 units a month, setting the price $1 too low is $300 of margin gone every month. This puts the all-in unit P&L, the break-even price your repricer floor should hold and the break-even ACOS in the toolbar, computed from the fee figures in your own fee preview.

Your list price (what the buyer pays) $ Referral fee rate for your category (fee schedule) % Fulfilment fee per unit (copy from your fee preview) $/unit Landed unit cost (manufacture + freight + duty + prep) $/unit Monthly storage cost per unit (from your storage-fee report) $/unit/month Days this unit sits in the warehouse before it sells days Returns rate (you eat the fulfilment fee + ad spend on each return) % Enter advertising as $ per unit sold (leave unticked for % of sales) Advertising figure — % of sales, or $ per unit if the box above is ticked % or $ Units you sell a month units/month

Referral fee	—	$/unit
Marketplace fees per unit (referral + fulfilment + storage)	—	$/unit
Advertising per unit sold	—	$/unit
All-in cost per unit (goods + fees + ads + returns)	—	$/unit
Net profit per unit	—	$/unit
Net margin on the list price	—	%
ROI on landed cost	—	%
Break-even price — set your repricer floor above this	—	$
Break-even ACOS	—	%
Net profit at this volume	—	$/month

All-in unit P&L
Subtracts the referral fee, the fulfilment fee, storage for the days the unit really sits, advertising and returns from your list price, so the figure on screen is what reaches the settlement — not gross margin.

Break-even price (repricer floor)
Solves the price at which net profit is exactly zero, with the referral fee and percentage ad spend recalculated at that lower price. Cost divided by one minus the margin gives a floor that is too low — this is the arithmetic sellers get wrong when they type a minimum price by hand.

Break-even ACOS
The most you can spend on advertising per unit before the sale costs you money, shown as a percentage of price, so you can compare it directly with the ACOS in your campaign report before raising a bid.

ROI and net margin side by side
ROI on landed cost is what the sourcing decision and the reorder cash need; net margin is what the P&L needs. The same SKU can pass one and fail the other, so both are printed on the same screen.

Days-of-stock storage drag
Charges monthly storage for the number of days the unit actually sits before it sells, so a slow SKU stops looking as profitable as a fast one.

Your own fee figures, offline
Every fee is typed from your fee preview and storage report instead of being baked into the code, so the tool keeps working when the fee schedule is re-priced. It needs no seller login, no internet and no permission to read pages.

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