Need more? The full version adds what is listed under "What you get".
What you get: The Excel workbook with the 2027 change and client re-bill sheet: what the 1 January 2027 rates add over a year, the exact line to re-bill each client (fees plus software) and fees as a share of…
From 1 January 2027 Google Ads adds 3% to ads served in France (was 2%) and Italy (was 2.5%), and Meta has added 2-5% location fees since 1 July 2026. Neither fee is in the ROAS your ad dashboard reports. 7 inputs and 12 formulas.
Example (made-up): an agency runs $4,000 a month of Google Ads served in France, $2,000 in Italy and $3,000 in the UK, plus $3,000 of Meta ads in France, Italy and Spain. From 1 January 2027 its invoice carries $330.00 a month in country fees that no dashboard shows, $3,960.00 a year lost from the ROAS it reports: 3.00 on the dashboard, 2.90 on the invoice once the $83 software fee is counted. Type your own invoice numbers below; Google raises France from 2% to 3% and Italy from 2.5% to 3% on that date.
Your numbers
Your result
Google surcharges at 2026 rates (FR 2%, IT 2.5%, UK 2%)
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Google surcharges from 1 Jan 2027 (FR 3%, IT 3%, UK 2%)
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Meta location fee
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Fees not in your dashboard (2027, a month)
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Spend your dashboard shows
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Invoice total incl. software (2027)
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ROAS your dashboard reports
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ROAS on the invoice
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Fees not in your dashboard (a year)
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Full version — $29 once, not a subscription: the Excel workbook with the 2027 change and client re-bill sheet (extra Google surcharge a year from 1 January 2027, the re-bill line per client, fees as a share of spend), one copy per client account. Get the workbook
Source: Google Ads Help, "Jurisdiction-specific surcharges" (support.google.com/google-ads/answer/9750227, read 2026-11-14): France and Italy 3% from 1 January 2027, UK 2%, Spain 3%, Austria 5%, Turkey 2.25%. The fee follows where the ad is served, not where your business is. Meta location fees (UK 2%, France, Italy and Spain 3%, Austria and Türkiye 5%, from 1 July 2026, as reported by the trade press) are an input: check your Meta billing page.
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The Excel workbook with the 2027 change and client re-bill sheet: what the 1 January 2027 rates add over a year, the exact line to re-bill each client (fees plus software) and fees as a share of spend; keep one copy per client account and refill it each month.
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France and Italy rise to 3% on 1 January 2027 (support.google.com, read 2026-11-14). Google Ads Help 'Jurisdiction-specific surcharges' (answer 9750227): France was 2%, Italy 2.5%; UK 2%, Spain 3%, Austria 5%; Turkey cut from 4.5%
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From 1 January 2027 Google Ads adds 3% to ads served in France (was 2%) and Italy (was 2.5%), and Meta has added 2-5% location fees since 1 July 2026.
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Yes. The free version on this page works without an account. The full version ($39) adds: The Excel workbook with the 2027 change and client re-bill sheet: what the 1 January 2027 rates add over a year, the exact line to re-bill each client (fees plus software) and fees as a share of…
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