We run paid search and SEO for B2B software companies
Northquay is a four-person studio in Leeds. We take one channel at a time, run it properly, and report on the same day every month.
Most of our clients come to us with a Google Ads account someone else set up and nobody has touched since.
Why teams move their account to us
You talk to the person doing the work
No account manager relaying questions. The person who writes your ads is on the call.
One channel, done properly
We start with the channel that is already spending money and fix that before adding anything new.
You own every account
Ads, Analytics, Search Console and the landing pages stay in your company's name. If we stop working together you lose nothing.
Reporting on a fixed date
A written report on the first working day of the month, with what we changed and what it did.
What we run
Google Ads and Microsoft Ads
Search campaigns for software with a long sales cycle. Keyword by keyword, no automated budget dumping.
Technical and content SEO
We fix what is stopping the site being indexed, then write for the searches your buyers actually type.
Landing pages
One page per campaign, written and built so the message matches the ad the visitor clicked.
Lifecycle email
Trial-to-paid sequences and reactivation for products with a free tier.
Selected work
Warehouse management software
Rebuilt a single-campaign Ads account into eight tightly matched campaigns and rewrote the demo page.
HR onboarding platform
Six months of technical SEO on a site where two thirds of the pages were not indexed.
Field service scheduling app
Trial-to-paid email sequence, written with their support team from real objections.
Compliance reporting tool
Four landing pages, one per industry they sell into, replacing a single generic page.
Send us the account you are unhappy with
We will look at it and tell you what we would change, on a call, before anyone signs anything.