Brands and websites for teams that need to launch, not deliberate.
Fold & Signal is a four-person studio in Manchester. We take a company that already knows what it does and give it the name, the look and the site to say so.
Most projects run six to ten weeks from first call to live site. We work directly with the people who decide, so nothing waits in a queue.
How we work
One call before any quote
We ask what you are launching, who has to approve it, and when it has to be live. If we are not the right studio for it, we say so on that call.
Fixed scope, fixed fee
You get a written scope with a number on it. If the scope changes, we quote the change before doing it — no invoice arrives as a surprise.
You keep everything
Source files, fonts licences, the site repository and the design files are handed over at the end. Nothing stays locked in our accounts.
Built to be edited by you
We hand over a site your own team can update, and spend the last session of the project teaching them how rather than selling a retainer.
What we do
Four things, done properly. The full list with what each one includes is on the services page.
Brand identity
Name, wordmark, colour, type and the rules for using them, delivered as a short guide people actually read.
Website design and build
Marketing sites from five to forty pages, built to load fast and to be edited without a developer.
Copy and content
The words on the page, written with you rather than filled in around a layout.
Launch campaigns
The assets for the first eight weeks after launch: social, email, print and paid.
What clients say
Replace these with quotes you have written permission to publish, or remove the section.
Priya Raman, operations director, a regional dental group
They rewrote our booking pages before touching the design, which is the opposite of what the last agency did. Enquiries stopped going to the wrong inbox.
Tom Aldrich, founder, an industrial coatings supplier
We had one deadline that could not move and they built to it. Handover was a folder and a forty-minute call, and our office manager has run the site since.
Dana Wexler, marketing lead, a food logistics firm
The brand guide is nine pages. Our previous one was ninety and nobody opened it.
Tell us what you are launching
Send a paragraph about the project and the date it has to be live. We reply to every enquiry, including the ones we cannot take.