[One sentence: what your product does for whom]
[Second sentence: the specific job it removes from their week. Keep it to one line — this is the sentence people read before they decide to scroll.]
Free for [14] days. [No card required — delete this line if that is not true for you.]
What you get on day one
[Feature one]
[What it does, in the words your customer would use. One sentence of what it does, one of what that saves them.]
[Feature two]
[Describe the outcome, not the button. 'Your invoices leave on time' beats 'automated scheduling module'.]
[Feature three]
[If you have a number here — an export format, a file limit, a supported version — put the real one in. Leave it out rather than guess.]
[Feature four]
[Name the tool or format you connect to, if any. Compatibility is the thing buyers check first.]
[Feature five]
[The one thing your competitor cannot do. Say it plainly.]
[Feature six]
[What happens when they outgrow the free trial — a natural bridge to the plans below.]
Who this is built for
[Role one, e.g. freelance consultants]
[The situation they are in when they search for you. Write the situation, not the persona.]
[Role two, e.g. two-person agencies]
[What they are doing by hand today that this replaces.]
[Role three, e.g. in-house ops teams]
[The internal tool or spreadsheet this takes over from.]
[Role four]
[A segment you are testing. Rewrite this card monthly — it is the cheapest experiment on the page.]
In their words
Paste real quotes here, with a real name and role, and only after you have permission. Delete this whole section until you have at least one — an empty section is better than an invented customer.
[Customer name], [role] at [company]
[Their sentence, unedited. The specific detail is what makes it believable.]
[Customer name], [role] at [company]
[A quote about the switch: what they used before and what changed.]
[Customer name], [role] at [company]
[A quote about support or setup time — the second thing buyers worry about.]
Plans
Full details on the pricing page.
[Starter] — [price] / month
[Who it is for and the one limit that defines it.]
[Team] — [price] / month
[The plan you want most people on. Say why it is the sensible one.]
[Business] — [price] / month
[The plan with the thing large customers ask for.]
Before you sign up
What happens when the trial ends?
[State exactly what happens to their data and their access. Vagueness here costs you signups.]
Do I need a credit card to start?
[Answer with a plain yes or no.]
Can I import what I already have?
[Name the formats you accept. If the answer is 'not yet', say that — it is still an answer.]
Who can I ask for help?
[Your support email and the hours you actually answer in.]
Try it on your own work this week
[Repeat the promise from the top of the page in different words, then get out of the way.]