I build identities for small food and drink companies, then draw the packaging that has to survive a shelf.
Eight years: four in a studio, four on my own, one project at a time.
Six projects below, each written up so you can see the decisions and not only the result.
A forty-year-old creamery using four different logos and no rule about which one. Read case-brand.html.
A cold-press soda that read as a cleaning product from more than a metre away. Read case-packaging.html.
A coastal-ecology journal whose subscribers were not finishing the issues. Read case-editorial.html.
An identity that had to move on an entrance screen and hold still on a ticket. Read case-motion.html.
A freight dashboard read at five in the morning, sometimes through rain on the glass. Read case-ui.html.
A river charity that needed to show pollution without photographs of dead fish. Read case-illustration.html.
Mark, type, colour, and the rules that stop it drifting in year two.
Structure, dielines, print-ready artwork, and the press check if you want me there.
Magazines, reports and books, including the grid your team will still be using in three years.
How the mark behaves when it has to animate, delivered as files your editor can open.
Two pages, not forty, written for the person who has to use it on a Tuesday.
I spent four years at a studio doing food and drink work, and left in order to take smaller jobs properly.
You talk to me directly. There is no account layer and nobody to relay a change through.
Most projects run six to ten weeks, and I take one at a time.
We start with a half-day where I ask questions and you show me everything, including what went wrong last time.
Then two rounds: one broad, one narrow. I bring three directions to the first and one to the second.
You get the source files, the fonts licensed in your name, and the guidelines. Nothing you need stays on my machine.
A sentence about the product and the deadline is enough to start.
After writing one case study from the free page, the buyer has words and nowhere to put them. Paid is the site itself: 12 HTML pages they own and publish on their own domain, with the work index, the about page, a working contact form, the colour variables and offline operation — none of it dependin
One payment, one licence key for this tool. The key is shown right after payment.
A hosted portfolio builder charges a site plan every month for as long as the work stays online, and the published pricing pages of those services list the plans as recurring; this folder is paid for once, opens with no account, a
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