[Your name] — [what you do] for [who you serve]
I help [type of client, e.g. owner-managed firms with 5–50 staff] in [city / region] with [the one problem you solve].
Working independently since [year], from [city, country]. [One sentence on what you did before, and why it matters to this work.]
Who this is for — and who it isn't
Being specific here loses you the wrong enquiries and wins the right ones. Say plainly who you are a good fit for.
Replace all four points below with your own.
A good fit if
[You are a [client type] with [situation], and you need [outcome] within [timeframe you can honestly meet].]
A good fit if
[You already have [prerequisite the client must bring, e.g. data, a team, a budget range] and want someone to [what you do with it].]
Probably not a fit if
[You are looking for [the adjacent service you do not offer] — for that I would point you to a specialist.]
Probably not a fit if
[Your project is under [your minimum engagement size] — below that, the setup costs more than the work.]
Background and credentials
Only put things here that you can evidence if asked. Delete any card you cannot back up.
Experience
[X years in [field]] — [where, and doing what].
Qualification / membership
[Degree, certification or professional body, with the awarding organisation and year.]
Sectors I know
[Sector 1], [sector 2], [sector 3] — [one line on what is different about each.]
Languages
[Working languages you can genuinely run a project in.]
Where I work
[Remote / on-site in [region] / hybrid — and your usual time zone.]
What clients say
Use only real quotes you have written permission to publish, with the person's name and company. If you have none yet, delete this whole section — an empty quote block reads better than an invented one.
[Client name], [role], [company]
[Their words, as they wrote them. Do not tidy the quote into marketing language.]
[Client name], [role], [company]
[Second real quote — ideally one that names the concrete result rather than praising you.]
[Client name], [role], [company]
[Third real quote, from a different sector if you have one.]
Tell me what you are working on
One short message is enough: what you need, by when, and roughly what budget range you have in mind. I reply within [your honest response time].