Etsy fee Calculator — Etsy Profit Calculator 2026

Offsite Ads fee 5.09 on 17.30 profit: one 28 dollar mug order for a US Etsy seller whose shop sold under 10,000 dollars in the prior 365 days. Here is the finished result for that order (5.95 shipping, 7% sales tax, 7.50 item cost, 5.40 postage, 1 unit):

Order total (items + shipping): 33.95 dollars Listing fees: 0.20 · Transaction fee (6.5%): 2.21 · Payment processing (3% + 0.25 incl. tax): 1.34 Profit without an Offsite Ad: 17.30 dollars Offsite Ads rate for your shop: 15% Offsite Ads fee: 5.09 dollars Profit when the order came from an Offsite Ad: 12.21 dollars Break-even item price on an Offsite Ads order: 11.78 dollars Item price that keeps your profit on an Offsite Ads order: 34.76 dollars

Same mug, same buyer, same postage, and the ad order keeps 29% less profit. That fourth fee is the one most sellers never put in their price.

How Etsy's Fees & Payments Policy stacks the four fees. Every listing costs 0.20 when it is created, renewed, or when an extra unit of a multi-quantity listing sells. The transaction fee is 6.5% of the item price plus shipping and gift wrap. US payment processing is 3% of the order total including sales tax, plus 0.25. Then, if the buyer clicked one of Etsy's Offsite Ads and bought within 30 days, Etsy adds an advertising fee on the whole order: 15% if your shop sold under 10,000 dollars in the prior 365 days, 12% once it has reached 10,000. That fee never goes above 100 dollars for one order.

Two details change your price. First, below 10,000 dollars you can opt out of Offsite Ads; at 10,000 you cannot, and the 12% rate stays for the life of the shop even if sales fall again. Second, you never choose which orders are attributed. An order from an ad looks like any other order until the fee shows up in your payment account.

At or above 10,000 dollars the rate is 12%: the fee on that mug is 4.07, the profit is 13.23, and the price that keeps the 17.30 profit is 33.20.

The two price rows assume the order stays under the 100 dollar cap, which for a single order means an order total under about 667 dollars at 15%. Below the break-even price of 11.78, an ad sale loses money.

The calculator was checked twice: the workbook is recalculated in LibreOffice, the same 12 formulas run in the browser engine, and all 12 results matched.

Three situations where the answer really changes:

1. A low-priced item with heavy postage. The Offsite Ads fee is charged on shipping too, so a bigger postage bill raises the break-even price.
2. A shop that just crossed 10,000 dollars. The rate falls from 15% to 12%, but the opt-out is gone for good, so every product needs a price that survives an ad order.
3. A large order. Three units of the mug make an 89.95 order: the fee is 13.49 and profit falls from 52.46 to 38.97. Only on orders above the cap does the 100 dollar limit start to help.

Before the holiday traffic starts, run your three best-sellers through it. If the profit on an ad order is below what you need, change the price in Shop Manager now, not after the fees have been taken.

The free page does one order at a time and shows every line. The paid workbook keeps the same formulas offline, one copy per listing, and adds a season sheet. At 12 ad orders a month the mug's Offsite Ads fees come to 61.08 a month and 732.96 over 12 months.