[Your SaaS] — [the one job your product does] for [the team you sell to]
[One sentence a stranger understands in five seconds: what goes in, what comes out, and who it is for. Do not name your technology here — name their problem.]
[Second line: the specific situation this replaces, e.g. 'Instead of a spreadsheet three people edit at once and nobody trusts.']
What you get on day one
[Capability 1 — the one they came for]
[Describe the outcome, not the button. Finish this sentence: 'By the end of the first afternoon, your team can ___.']
[Capability 2 — the daily habit]
[The thing they will use every morning. If nobody would open your product daily, say weekly and be honest — a false claim here is the first thing a prospect tests.]
[Capability 3 — the reporting or export]
[What they can hand to their manager, their client or their auditor. Name the file format if there is one.]
[Capability 4 — the integration that matters most]
[Name only integrations that exist today. Put planned ones on the roadmap section of product.html, clearly marked as planned.]
[Capability 5 — permissions and roles]
[Who can see what. B2B buyers ask this before they ask about price.]
[Capability 6 — the migration in]
[How their existing data gets in, and roughly how long it takes. Vagueness here reads as 'it is painful'.]
Who this is built for
[Role A, e.g. Operations lead at a 20-200 person company]
[The specific mess this role is in today, in their words. Read one of your own sales calls back and copy the phrasing.]
[Role B, e.g. Finance or RevOps]
[What they are accountable for, and which part of it your product carries.]
[Role C, e.g. the technical buyer who has to approve it]
[What they need to be satisfied about — data location, access control, exit path. Link them straight to the security page.]
What customers say
PLACEHOLDER — replace or delete this whole section before publishing. Only use a quote a real, named customer actually gave you and agreed to have published.
[Full name] — [Role], [Company]
[Their exact words, one or two sentences, ideally naming the thing that changed. Do not tidy the grammar; real quotes do not read like marketing copy.]
[Full name] — [Role], [Company]
[Second quote. If you only have one, delete this block rather than inventing a second.]
[Full name] — [Role], [Company]
[Third quote, or delete. An empty testimonial section is better than a fabricated one — prospects check.]
See it against your own data
[Say what actually happens when they click: a 20-minute call, a self-serve trial, a sandbox. Match this to what you can really deliver this week.]