Therapy for [who you work with] in [City, State/Region] and online across [jurisdiction(s)]
[One sentence in the words a person would use about themselves, not clinical terms. What they are living with, and what changes when the work goes well. Do not promise outcomes.]
[Therapist full name], [License type] #[License number]. [Session length] sessions, [in person / online / both]. Currently [accepting new clients / waitlisted — say which, and update it].
If you are in crisis or this is an emergency, call [local emergency number] or [crisis line for your area]. This site is not monitored and is not for emergencies.
What to expect
Four things a person wants settled before they write the first email. Replace each with what is actually true of your practice.
How we start
[Your actual first step — a free [length]-minute consultation call, an email exchange, an intake form. Say how long a reply takes. Not knowing what happens after they hit send is the most common reason people do not send it.]
How sessions run
[Session length, frequency you usually recommend, whether sessions are weekly, and how long people typically work with you — describe your practice, do not predict their course of treatment.]
What it costs
[Session fee in one line, plus whether you have sliding-scale spots and whether you take insurance. Put the number here rather than making them ask — see the fee page for the full policy.]
What I do not work with
[The presenting concerns you refer out, and the level of care that needs more than outpatient therapy. Saying this plainly is a kindness to the person reading and saves you both a consultation.]
[Therapist full name], [License type]
[Two or three sentences in first person about how you work — what a session actually feels like, how directive you are, whether you give between-session work. This paragraph decides whether they keep reading, and it is the one part of a therapy website nobody else can write for you.]
[Your modalities or approach, named plainly, with one clause explaining what each means in practice for the client.]
Licensed in [jurisdiction(s)], [License type] #[License number]. [Years in practice, stated only if you are giving the real figure.]
What people come to me for
Five slots. Keep only what you genuinely work with — a list of everything reads as a list of nothing, and specificity is what makes someone say 'that is me'.
[Concern 1]
[How this shows up day to day for the people you see, and what the work with you tends to focus on.]
[Concern 2]
[How it shows up, what the work focuses on.]
[Concern 3]
[How it shows up, what the work focuses on.]
[Concern 4]
[How it shows up, what the work focuses on.]
[Concern 5]
[How it shows up, what the work focuses on. Delete this block if you work with four.]
Questions people ask before reaching out
Are you taking new clients?
[Say yes, no, or waitlisted — and put a date beside it. Then keep it current: an out-of-date availability line is the fastest way to lose trust before the first email.]
Do you take insurance?
[In-network panels by name, or out-of-network with a superbill you provide, or private pay only. Full detail on the fees page.]
Do you see people online?
[Which jurisdictions you are licensed in, and that it depends on where the client is physically located during the session. Full detail on the telehealth page.]
How long is a session and how often do we meet?
[Length and your usual cadence, plus whether you offer longer sessions for particular work.]
What if I am in crisis right now?
This site is not monitored. If you are in immediate danger, call [local emergency number]. For urgent support, [crisis line for your area]. If you are already a client of this practice, [state your between-session and after-hours policy here].
Getting started
[Describe the first step exactly: email [Email] or call [Phone], and what to include — first name, what you are looking for help with in a sentence, and your general availability. Please do not send detailed personal history by email.]
Reading this page or contacting the practice does not begin a therapeutic relationship. That starts when we have met and agreed to work together.