GPSR exposure for your EU listings

A US homeware seller with 120 EU listings, 42 of them carrying no EU Responsible Person, is sitting on EUR 7,499 of cash at risk: EUR 2,499 of sales that stop the day those listings come down, plus EUR 5,000 of expected fine. The fix on the other side of that number costs EUR 499 a year.

That is the whole argument of the GPSR EU Listing Risk Calculator 2026, a browser extension and a free web page that run the same seven-output calculation.

What the regulation actually says

The EU General Product Safety Regulation (Regulation (EU) 2023/988) has applied since 13 December 2024. Article 16 says no product may be offered to EU consumers unless an economic operator established in the Union is responsible for it. Article 19 says the listing itself must show that operator's name, postal address and electronic address, together with product identifiers and warnings. Article 22 is the one that costs money: a market surveillance authority can order an online marketplace to remove or disable a listing, and the marketplace has two working days to act.

Sellers outside the EU tend to read this as paperwork. It is not paperwork. It is a switch on your revenue, and somebody else's hand is on it.

The math the dashboards do not do

Marketplace compliance dashboards flag listings one at a time. They tell you that a listing is missing a Responsible Person. They never tell you what the gap is worth. The calculator takes eight inputs: listings offered to EU buyers, how many of those have no Responsible Person on file, average EU revenue per listing per month, days a listing stays down until it is fixed and reinstated, your net margin, the national maximum fine in your worst-case market, your own odds of being fined this year, and the annual Responsible Person fee.

With the defaults above, 42 uncovered listings at EUR 85 a month are EUR 3,570 of monthly EU revenue standing on a switch. Twenty-one days offline is EUR 2,499 of lost sales and EUR 549.78 of lost net profit at a 22 percent margin. Germany caps GPSR fines at EUR 100,000; at your own 5 percent odds that is EUR 5,000 of expected fine. Cash at risk: EUR 7,499. Exposed share of the catalogue: 35 percent. Cover ratio against a EUR 499 Responsible Person fee: 15.0x.

Change the inputs and the answer moves. A brand with 300 listings, all uncovered, at EUR 140 a month and 45 days to reinstate, at 12 percent fine odds, comes back at EUR 75,000 of cash at risk. A small Etsy studio with 6 uncovered listings out of 40 at EUR 60 a month and 14 days offline comes back at EUR 2,168. The number that decides whether you buy Responsible Person cover this week is your number, not an article's number.

Why not ask a chatbot

A chatbot recites the articles well. It cannot see your catalogue, your margin, or how long your listings stay dark, and it will cheerfully round a fine cap it half-remembers. The Commission's Safety Gate counted 4,671 alerts in 2025, up 13 percent on the previous year; what moved in 2026 was not the rule but the enforcement behind it.

Free and paid

Every number is free, in the popup and on the web page, with no key, no cap, no watermark. The USD 60 licence key sits on a different axis: ownership and repetition. It exports the inputs and all 7 results to a dated .csv for your audit file or your EU Responsible Person, and sets a browser alarm to re-run the catalogue as new listings go live.

Anchor for the decision: EU Responsible Person providers list EUR 199 to EUR 549 per year; standing up your own EU entity instead runs EUR 3,000 to EUR 15,000 per year.