Reddit Lead finder — lead generation

How it works

Enter your details in the free version below.
See your result right away on this page.
Need more? The full version adds what is listed under "What you get".

What you get: a 12-week thread log where you record real threads found and answered, product mentions, total comments, conversations, calls, customers and revenue each week; it computes your real rates, your…

Try it free Full version →

Lead generation on Reddit for founders and freelancers: example $4,800 goal needs 41 buying-intent threads a week; finding 15 loses $3,045.00 a month. 8 inputs, 12 formulas.

Example (made up, exactly as in the file): a $4,800 monthly goal at $1,200 a deal needs 41 buying-intent Reddit threads answered per week; finding 15 loses $3,045.00 a month, $36,540.00 over 12 months. Reddit lead finders count keyword alerts; this calculator starts from your revenue goal, prices every answered thread ($27.00 here) and shows the 410 comments a week a 10% self-promotion ratio would need, because Reddit's Spam policy (updated 19 May 2026) lets each community's moderators decide what counts as spam.

Reddit names no site-wide self-promotion ratio: its Spam policy (updated 19 May 2026) leaves spam calls to each community's moderators, so enter the ratio your subreddit writes in its rules.

Your numbers

Monthly new revenue goal from RedditAverage deal value per new customerClose rate per sales call%Call rate: conversations that book a call%Conversation rate: answered threads where the poster replies or DMs you%Buying-intent threads you find now per weekYour subreddit's self-promotion ratio (product mentions per comment)%Monthly price of the lead finder you are weighing

Your result

New customers per month for your goal	-
Sales calls per month	-
Conversations per month	-
Buying-intent threads to answer per month	-
Reddit lead finder target: threads to answer per week	-
Threads per week you are missing	-
Revenue per answered thread	-
Monthly revenue from the threads you find now	-
Revenue lost per month to missed threads	-
Revenue lost over 12 months	-
Comments per week to stay inside your self-promotion ratio	-
Extra answered threads per month that pay for the lead finder	-

Everything updates as you type. Nothing is uploaded. This runs in your browser.

Full version: the Excel workbook with a 12-week thread log (your real rates and your self-promotion ratio checked every week) and a rules and sources sheet, $29.90 once, not a subscription. Get the full version

Get the full calculatorFull version: all tabs, your own file, works offline.

Get the full version $29.90

The Excel workbook to keep: a 12-week thread log where you record real threads found and answered, product mentions, total comments, conversations, calls, customers and revenue each week; it computes your real rates, your actual self-promotion ratio against your subreddit's, and the threads per week

One payment, one licence key for this tool. The key is shown right after payment.

Reddit's Spam policy, updated 19 May 2026, sets no site-wide self-promotion ratio and leaves spam calls to each community's moderators (support.reddithelp.com).

Buy the full version — $29.90

Questions and answers

What does this page do?

Lead generation on Reddit for founders and freelancers: example $4,800 goal needs 41 buying-intent threads a week; finding 15 loses $3,045.00 a month.

Is it free?

Yes. The free version on this page works without an account. The full version ($29.90) adds: a 12-week thread log where you record real threads found and answered, product mentions, total comments, conversations, calls, customers and revenue each week; it computes your real rates, your…

How do I use it?

1. Enter your details in the free version below. 2. See your result right away on this page. 3. Need more? The full version adds what is listed under "What you get".