Prices one shop's green-claims exposure on both penalty routes before Directive (EU) 2024/825 applies on 27 September 2026
Statutory maximum on the worse route
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EUR
Turnover route maximum
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EUR
Campaign-spend route maximum
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EUR
Claims that turn illegal
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claims
Maximum carried by one live claim
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EUR
Days until 27 September 2026
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days
Days left before the rewrite must start
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days
Route applied
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Verdict
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27 September 2026 clock Counts the days between the date you type and 27 September 2026, when Directive (EU) 2024/825 starts to apply across the EU.
Two penalty routes, side by side Runs the 4% of turnover EU baseline from Directive (EU) 2019/2161 against the French route of 10% of average annual turnover or 50% of campaign spend, and keeps the larger one.
Banned-claim inventory Adds your generic eco claims, your uncertified sustainability labels and any offset-based climate-neutral claim into one count of claims at risk.
Price of one live badge Divides the statutory maximum by the claims still on the page, so one un-sourced eco-friendly badge carries a number.
Rewrite runway Subtracts the weeks your copy rewrite really takes from the clock and says whether you are already late for 27 September 2026.