Claude Code skills · updated 2026-10-03

UGC Ad Brief Skill

Product facts in: 5 hooks, 3 timed ad scripts, a shot list

ugc-ad-brief - findings on the bundled example

One product's facts return a full ad brief: 7 buying reasons mapped to facts, 5 hooks in 5 forms, 3 timed 20-second scripts and a 5-shot creator list (worked example inside).

Get it on Whop - $19 once Get it on Gumroad

Who it's for

Built for sellers, small brands and freelancers who brief UGC creators or make their own TikTok and Reels ads.

What breaks, and when

A brief without a hook and a timed script comes back as 10 seconds of talking before the product appears; each script here shows the result in the first 0.8 s.

The worked example it ships

BUYER
People who cook once on Sunday for 5 workdays and carry lunch in a bag.

SEVEN BUYING REASONS -> FACTS
1 Result first      10 lunches lined up on Sunday, lids locked
2 Self-recognition  "If you cook once on Sunday for the whole week"
3 Loss              plastic tubs that stain with tomato sauce and leak in the bag
4 Why free fails    takeaway tubs warp in the microwave and the lids pop off
5 Yardstick         not available in the facts - left out
6 Low risk          leak test on video + spec sheet (1,040 ml, oven-safe to 230 °C)
7 Give first        the leak test itself is useful: shake upside down for 10 seconds

5 HOOKS
Result:   "10 lunches, done on Sunday."
Call-out: "If you cook once on Sunday for the whole week, watch this."
Loss:     "Your takeaway tubs warp in the microwave. Here's why that matters."
Myth:     "A tight lid is not a sealed lid."
Demo:     "Upside down, shaken, 10 seconds. Nothing."

SCRIPT 1 - Result hook (20 s)
0.0-0.8   SHOT: 10 filled containers on the counter, lids locked | TEXT: 10 lunches. Done Sunday.
0.8-3.0   SHOT: stained takeaway tub with a warped lid | TEXT: Still using these? | LINE: "These warp and leak."
3.0-12.0  SHOT: fill, click the locking lid, shake upside down | TEXT: Silicone seal. No leaks. | LINE: "Locking lid, silicone seal."
12.0-18.0 SHOT: tray into the oven, then the dishwasher | TEXT: Oven-safe to 230 °C | LINE: "Glass, 1,040 ml, oven to dishwasher."

What you get

A Claude skill that maps your product facts to 7 buying reasons and writes 5 hooks
3 timed 20-second scripts: shot, on-screen text and spoken line per beat
A creator shot list and the paid-content disclosure line
The honesty checklist: every number from your facts, no fake reviews or discounts

Install

Unzip into ~/.claude/skills/ (Claude Code) or upload it as a custom skill in the Claude app, then ask: "Write a UGC ad brief with hooks and 3 scripts for my product". Nothing to run.

unzip ugc-ad-brief.zip -d ~/.claude/skills/

Ask Claude

“Write a UGC ad brief with hooks and 3 scripts for my product”

What it does not do

It does not film, edit or run ads, and it invents no results, reviews or ratings: every claim comes from your product facts.

FAQ

What is a Claude skill?

A folder with a SKILL.md, a method, fill-in templates and a worked example. Claude loads it when your request matches and follows that method instead of improvising.

How is this different from asking Claude without the skill?

The skill carries a fixed method, fill-in templates and a full worked example, so Claude follows the same structure every time instead of improvising a new one.

What does it not do?

It does not film, edit or run ads, and it invents no results, reviews or ratings: every claim comes from your product facts.

How do I install it?

Unzip into ~/.claude/skills/ (Claude Code) or upload it as a custom skill in the Claude app, then ask: "Write a UGC ad brief with hooks and 3 scripts for my product". Nothing to run.

What do I get when I buy?

The zip. On Whop it is in your library as a download lesson with the zip attached; on Gumroad it is the product file.