I design the screens people use at work, and I show my working.
Nadia Sorrell, product and UX designer in Portland, Oregon. Eight years on dashboards, booking flows and the unglamorous screens in between.
Every project below opens as a case study: what was broken, what I was responsible for, what I did, and what changed afterwards.
Selected work
Kelphaus Logistics — freight dispatch dashboard
Dispatchers were rebuilding the same route sheet in a spreadsheet every morning. I rebuilt the board around the decision they were actually making.
Norn Market — grocery co-op mobile app
New members signed up and never opened the app again. The onboarding asked for everything before it gave anything.
Alder Dental Studio — identity and booking site
A two-chair practice with no way to book outside office hours, and a logo that predated the practice's move.
What I do
Product design, end to end
Research through to a built and shipped interface, working inside your team's tools and review cycles.
UX audits
A written walk of your existing flow, ranked by what is costing you the most, with the fix for each.
Design systems
Components, tokens and the written rules for using them, so the next designer does not start from zero.
Identity for small practices
Mark, type, colour and a simple site for practices and studios that do not need an agency.
Who you would be working with
I work directly with founders and team leads. No account manager sits between us and no work is passed to someone you have not met.
I take two clients at a time so that the second one is not waiting.
Tell me what is broken.
Three lines about the problem is enough to start. You will hear back within one business day, and if it is not work I do well I will say so.