Lead Magnet Ebook Template — The Fill-In Kit for Coaches, Consultants and B2B Service Sellers

A working kit, not a book about lead magnets. 13 chapters: a 12-question test that picks the one lead magnet you can finish this week, a page-by-page skeleton for the ebook itself, bracketed copy blocks you paste and edit (titles, opening pages, CTA pages, landing page, 4 delivery emails), the export and install steps for .epub and PDF (Apple Books, Google Play Books, Calibre, Send to Kindle), the consent and unsubscribe wording the law expects, a 25-item launch checklist and a 14-day measurement table with the formulas and the stop/scale rules. Every number in the kit is either a formula you fill with your own figures or a count of what is actually inside — nothing is quoted that we did not measure. Chapter 1 is free and complete on its own: read only that and you leave with one chosen lead magnet and its promise sentence written.

1. Choose the one lead magnet you can finish this week — and write its promise in one sentence (free chapter)

This chapter is complete on its own. When you reach the end of it you will have one idea chosen, three rejected on paper, your own opt-in math computed, and a promise sentence written in your own words. Nothing later in this kit is required to get that.

Write down up to four candidate ideas first. Give each one a line: 'A [format] that gets [who] to [outcome].' Then score each candidate against the twelve questions below — one point per yes, zero per no or 'sort of'. A candidate under 9 out of 12 is not a weak idea, it is next quarter's idea. Build the highest scorer. If two tie, build the one you could draft from memory tonight.

The scoring exists to stop the most expensive mistake in this whole process, which is spending three weeks on the idea that flatters you instead of the one your buyer already asks for out loud.

Then do the math before you write a word. Every formula below runs on your numbers, so fill in the blanks rather than trusting any average you have read anywhere, including here — this kit prints no benchmark it has not measured.

Finally, fill the promise formula. Say it out loud. If you cannot say it without adding an explanation afterwards, it is not finished — cut words until it survives on its own.

• SCORE TEST — Q1: Can you name three people, by name, who asked you this exact question in the last 90 days?
• Q2: Does it solve one problem all the way, rather than five problems partly?
• Q3: Can the reader act on it within 24 hours of downloading it, without buying anything else?
• Q4: Does it come out of work you have already done (a process, a checklist, a spreadsheet you already use)?
• Q5: Can you draft it in under 6 working hours?
• Q6: Does finishing it leave the reader with a visible artefact — a filled sheet, a written sentence, a decision — not just a feeling?
• Q7: Is the next thing they need after finishing it something you sell?
• Q8: Can you describe the outcome without using the words 'ultimate', 'complete' or 'secrets'?
• Q9: Would the person you have in mind pay a small amount for it if you asked? (You will not charge — this is a value test.)
• Q10: Can you write its title in under 12 words?
• Q11: Does it stay true for at least 12 months without a rewrite?
• Q12: Do you have permission for every client fact, screenshot or logo you would need to include?
• STOP RULE — under 9 of 12: park it, write the score in your notes, move to the next candidate. Do not 'fix' a 6 by adding bonuses.
• YOUR MATH — Current opt-in rate % = (monthly opt-ins ÷ monthly visitors to the page) × 100. Write it: ______%
• Cost per lead = monthly ad spend ÷ monthly opt-ins. Write it: ______ (leave blank if you spend nothing — then your cost is time, and Q5 already priced it)
• Revenue per opt-in = (offer price × close rate %) ÷ 100. Write it: ______
• Value of one extra point of opt-in rate, per month = (monthly visitors ÷ 100) × revenue per opt-in. Write it: ______ — this is the number that decides whether the rest of this kit is worth a weekend to you.
• Opt-ins needed to hit your revenue target = revenue target ÷ revenue per opt-in. Write it: ______
• Visitors needed = opt-ins needed ÷ (target opt-in rate % ÷ 100). Write it: ______ — if that number is larger than the traffic you can actually get, fix the promise, not the traffic.
• PROMISE FORMULA — '[WHO, named by role and situation] — [SPECIFIC OUTCOME, one thing] in [TIME OR EFFORT], without [THE THING THEY DREAD].'
• Filled shape 1: 'Independent bookkeepers taking on their first limited-company client — a clean onboarding pack sent within one working day, without inventing your own forms.'
• Filled shape 2: 'Physiotherapists opening a second location — a staffing plan for month one, in two hours, without hiring a consultant first.'
• Filled shape 3: 'B2B agencies pitching retainers — a scoping call agenda that ends with a written next step, without the 'send me a proposal' dead end.'
• TEST YOUR SENTENCE — cut it if: it names no situation, it promises more than one outcome, it uses a superlative, or it needs a second sentence to make sense.
• WRITE IT HERE: ______________________________________________ — this sentence becomes your title source (Chapter 3), your landing headline (Chapter 8) and your first email subject (Chapter 9). Everything downstream inherits it, which is why it is worth another twenty minutes now.

Contents

1. 1. Choose the one lead magnet you can finish this week — and write its promise in one sentence (free chapter)
2. 2. The page skeleton — what goes on every page, in order, with a word budget
3. 3. The title and cover page — eight patterns with the blanks marked
4. 4. The opening 200 words — three blocks to paste and edit
5. 5. The core pages — turning what you already do into steps somebody else can follow
6. 6. The proof page — showing evidence without inventing any
7. 7. The call-to-action page — six blocks, including one for people with nothing to sell yet
8. 8. The landing page — every field of copy, written out
9. 9. The four delivery emails — subjects and bodies to paste
10. 10. Export and delivery — making the .epub and the PDF, and getting them onto the reader's device
11. 11. The compliance block — consent, unsubscribe, images and claims
12. 12. The 25-item launch checklist and the 14-day measurement table
13. 13. Getting more out of it — five pieces of content and one call script from the file you already wrote

★Full version: 13 chapters, .epub for any reader.